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2023年1-11月上座率为8.4%
2023年1-11月上座率为8.4%
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所属报告：
万达电影-公司首次覆盖报告：强强联合望成产业链王者-231221（18页）.pdf
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2018-2025年10月单月上座率
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国内电影市场上座率
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fCDlubTku70gfCDkuIrluqfnjocgfAp8LS0tLS0tfC0tLS0tLS0tfAp8IDIwMTjlubQgfCAxMi4wJSB8CnwgMjAxOeW5tCB8IDExLjAlIHwKfCAyMDIw5bm0IHwgOC4wJSB8CnwgMjAyMeW5tCB8IDguNSUgfAp8IDIwMjLlubQgfCA2LjAlIHwKfCAyMDIz5bm0IHwgOC4wJSB8CnwgMjAyNOW5tCB8IDYuMCUgfAoK6LWE5paZ5p2l5rqQ77ya6Im65oGp77yM6LSi5L+h6K+B5Yi4
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fCDlubTku70gfCDlubPlnYfnpajku7fvvIjlhYPvvIkgfCDkuIrluqfnjoclIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLXwKfCAyMDE5IHwgMzUgICAgICAgICAgICAgfCA0NSAgICAgIHwKfCAyMDIwIHwgMzUgICAgICAgICAgICAgfCAzMyAgICAgIHwKfCAyMDIxIHwgNDAgICAgICAgICAgICAgfCAzMyAgICAgIHwKfCAyMDIyIHwgNDMgICAgICAgICAgICAgfCAyNSAgICAgIHwKfCAyMDIzIHwgNDMgICAgICAgICAgICAgfCAzNSAgICAgIHwKfCAxUTI0IHwgNDUgICAgICAgICAgICAgfCAxMSAgICAgIHwKCui1hOaWmeadpea6kO+8mueBr+WhlOS4k+S4mueJiO+8jOeMq+ecvOS4k+S4mueJiO+8jOWbvemHkeivgeWIuOeglOeptuaJgA==
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fCDlubTku70gfCDkuIrluqfnjocgfAp8LS0tLS0tfC0tLS0tLS0tfAp8IDIwMTQgfCAxNCUgICAgfAp8IDIwMTUgfCAxOCUgICAgfAp8IDIwMTYgfCAxNiUgICAgfAp8IDIwMTcgfCAxNCUgICAgfAp8IDIwMTggfCAxMiUgICAgfAp8IDIwMTkgfCAxMCUgICAgfAp8IDIwMjAgfCA4JSAgICAgfAp8IDIwMjEgfCA3JSAgICAgfAp8IDIwMjIgfCA2JSAgICAgfAp8IDIwMjMgfCA5JSAgICAgfAoK6LWE5paZ5p2l5rqQ77ya54Gv5aGU5LiT5Lia54mIQVBQ77yM5bGx6KW/6K+B5Yi456CU56m25omA
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其它
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5Lul5LiL5piv5o+Q5Y+W55qE5pWw5o2u5bm255Sf5oiQ55qE6KGo5qC877yM5Lul5Y+K6LWE5paZ5p2l5rqQ77yaCgp8IOW5tOS7vSB8IOS4iuW6p+eOhyB8CnwtLS0tLS18LS0tLS0tLS18CnwgMjAxNCB8IDE0LjMlICB8CnwgMjAxNSB8IDE3LjQlICB8CnwgMjAxNiB8IDE0LjElICB8CnwgMjAxNyB8IDEzLjMlICB8CnwgMjAxOCB8IDEyLjIlICB8CnwgMjAxOSB8IDEwLjklICB8CnwgMjAyMCB8IDguMSUgICB8CnwgMjAyMSB8IDcuOSUgICB8CnwgMjAyMiB8IDUuOSUgICB8CnwgMjAyMyB8IDguMiUgICB8CgrotYTmlpnmnaXmupDvvJrnjKvnnLzkuJPkuJrniYjvvIzlm73ms7DlkJvlronor4HliLjnoJTnqbbvvIgyMDIz5bm05pWw5o2u77yJ
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5Lul5LiL5piv5o+Q5Y+W55qE5pWw5o2u5bm255Sf5oiQ55qE6KGo5qC877yaCgp8IOW5tOS7vSB8IOS4iuW6p+eOhyB8CnwgLS0tLSB8IC0tLS0gfAp8IDIwMTcgfCAyNC4xJSB8CnwgMjAxOCB8IDE3LjIlIHwKfCAyMDE5IHwgMzYuMCUgfAp8IDIwMjAgfCAyNS41JSB8CnwgMjAyMSB8IDMxLjIlIHwKfCAyMDIyIHwgMTEuMSUgfAp8IDIwMjMgfCAxNS41JSB8CgrotYTmlpnmnaXmupDvvJrnjKvnnLzkuJPkuJrniYjjgIHljY7ms7DnoJTnqbY=
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行业数据
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2023年国庆档各影片单日上座率变化
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从单场指标来看，观影人次具备提升潜力，恢复较慢主要因为优质影片缺位。从场均人次和上座率两个指标来看，根据猫眼专业版的数据，2023年场均人次为 10.14 人/场，相比 2018 年下降 35%，上座率为 8.4%，相比 2018 年下降 3.8pct。当然场均人次下滑部分因为影院和银幕数提升导致的稀释，但内在的核心原因是优质影片供给的减少。由于 2022 年开机项目下滑，考虑到高质量影片制作周期，四季度以来优质影片定档上映量不足，进而影响了场均数据。
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万达电影-公司首次覆盖报告：强强联合望成产业链王者-231221（18页）.pdf
中性预期下，2023年票房有望达到640亿元
公司国内自营影院银幕数维持在上市公司第一位
公司国内自营影院数量维持在上市公司第一位
2023年万达影投票房有望创下历史新高
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