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图21WEIQ平台红人规模以及入驻MCN数
图21WEIQ平台红人规模以及入驻MCN数
行业数据
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图片格式：PNG
图片大小：50KB
图片尺寸：1106*812
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所属报告：
天下秀-公司深度报告：乘风而起领航红人经济-211130（21页）.pdf
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消费类MCN多元通道盈利模式
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2025年TikTokShop新加坡MCN机构榜Top10
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行业数据
2026-02-04
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图5-82015—2025年MCN机构数量
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自研数据
2026-01-29
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图表102016-2019年，我国MCN企业数量大幅增长
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行业数据
2025-12-05
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九方智投MCN账号数量及同比情况
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行业数据
2025-09-09
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商业模式：MCN融媒体流获客+后端优质内容增加客户留存
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商业模式
2025-08-19
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2022年WEIQ平台商家主要品类为护肤品等
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行业数据
2025-03-27
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我国MCN市场规模预计将高速增长
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市场规模
2025-03-05
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2021-2024H1九方智投MCN账号粉丝数及增速
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行业数据
2025-02-20
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2022-2024H1九方智投MCN账号数量及增速
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行业数据
2025-02-20
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2021年开始，MCN频道贡献了较高比例的订
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2024-05-30
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覆盖红人规模提升，腰尾部红人收入占主体。WEIQ 平台广泛连接全网红人，主要覆盖微博（30%）、微信（20%）、小红书三个平台的红人，形成成熟的私域流量变现模式。截至 2021 年上半年，入驻 WEIQ 平台的 MCN 机构数量达 9070 家，相比 2020年年末增加 1579 家，红人账户数达 181.13 万，其中职业化红人账户数为 42.22 万，相比 2020 年年末增加 13.16 万，覆盖了市场上大多数红人资源。WEIQ 平台红人结构以腰尾部为主体，截至 2021 年上半年，腰尾部红人收入占公司收入比重分别为 57.81%与 24.06%，而头部红人收入占比仅为 16. 85%，既保障了腰尾部红人的利益，也降低了公司的经营风险。广告主与 WEIQ 平台进行合作时可根据推广阶段不同选取不同量级的红人进行合作：在推广初期可选择与大量尾部红人合作进行铺量宣传，随后与腰部红人合作提升商品知名度，最后与头部红人合作完成大量订单交易，商家也可根据选取先头部后尾部的推广模式。因此 WEIQ 大规模的红人数量有利于其红人生态健康均衡发展。
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天下秀-公司深度报告：乘风而起领航红人经济-211130（21页）.pdf
表42021-2023年预测分业务成本
表32021-2023年预测分业务收入
表1天下秀业务布局
表1主要的红人经纪公司及业务
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