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薇诺娜21年抖音好物节主播带货占比
薇诺娜21年抖音好物节主播带货占比
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所属报告：
化妆品行业：高端、功效景气延续国货借力产品突围-211113（17页）.pdf
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薇诺娜时光防晒与防晒家族
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其它
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薇诺娜植物提取物及其功效
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其它
2023-12-14
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图表17国内品牌（上美旗下红色小象及一页、薇诺娜baby、润本、戴可思）分龄护肤
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行业数据
2023-10-11
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薇诺娜市场地位不断提升
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行业数据
2023-08-28
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薇诺娜及同行品牌在天猫、抖音平台用户数量对比
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行业数据
2023-08-28
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薇诺娜天猫旗舰店主要系列及单品2017-2023年变化情况
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行业数据
2023-08-18
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敷尔佳、薇诺娜及可复美天猫旗舰店复购率对比
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行业数据
2023-07-24
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抖音：据飞瓜数据，薇诺娜抖音渠道销售额 1.57 亿元、排名第 7，均价310 元高于淘系的 196 元均价，店铺畅销产品为舒敏特护霜礼盒版及套装、极润面膜及水乳套装等经典产品，因此均价水平较高。购买用户以 18~30 岁年轻女性为主，客群较抖音护肤总体更年轻、男性用户占比 12.40%、高于行业、显示男性敏感肌护肤刚需。各城市线级占比相对均衡、显示品牌知名度在不同县级城市较为均衡。薇诺娜抖音自播带货占比 84.63%、远高于行业水平，预计在抖音渠道盈利状况较优。
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化妆品行业：高端、功效景气延续国货借力产品突围-211113（17页）.pdf
抖音好物节（10.15~11.11）护肤大盘推广博主
抖音好物节（10.15~11.11）护肤用户分城市分
抖音好物节（10.15~11.11）护肤用户年龄分布
重点品牌天猫旗舰店“双11”期间累计销售额的同比增速排名
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