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Nox聚星：2025-2026年度海外网红营销行业报告（100页）.pdf
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美国成年人将TikTok作为日常新闻来源的比例
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行业数据
2026-05-25
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Figure 1： Proportion of consumers in Germany who can imagine purchasing various product categories via TikTok Shop in 2025
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行业数据
2026-04-22
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TikTok-Top20 IFs Ranking Change
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行业数据
2026-04-22
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TikTok不同规模账号周均发布视频
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市场规模
2026-04-02
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TikTok视频平均长（）
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行业数据
2026-04-02
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TikTok全球用户量变化（百万人）
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行业数据
2026-04-02
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2025年TikTok海外网红榜点
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行业数据
2026-04-01
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Evolution of TikTok ad spend (USD)
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行业数据
2026-03-18
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TikTok在拉丁美洲的用户群体不断增长（用户数单位：百万）
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行业数据
2026-03-13
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TikTok实现带货达人规模化增长
fCDlraPluqYgICAgICAgfCBZb1nlop7plb/njocgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tfAp8IDIwMjQgUTMgICAgfCA3NiUgICAgICAgfAp8IDIwMjQgUTQgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTEgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTIgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTMgICAgfCAxLDI2NyUgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu+6KGo5Lit5qCH5rOo5Li64oCcwrLigJ3nmoTkv6Hmga/jgII=
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市场规模
2026-03-03
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数据来源：GoodsFox，统计Meta、Google、TikTok多个媒体投放渠道的广告素材数，统计时间2025年1月-12.
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行业数据
2026-01-22
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内容放量驱动成交集中：2025年泰国TikTok市场集中度变化
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行业数据
2026-01-15
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图18.TikTok全球用户数
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行业数据
2025-12-16
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TikTok爆光份额
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每个平台的热门标签，本质是其原生用户行为和产品形态的延续。#shorts（YouTube）、#reels（Instagram）和TikTok 本身的短视频标签共同说明短视频已经 从"TikTok专属”演变为全球内容平台的标配功能，是各平台争夺用户停留时长的核心战场。但不同平台的短视频定位仍有差异：YouTube的#shorts是“长 视频的补充”，用于吸引用户从短视频转向长视频；Instagram 的 #reels 是“视觉种草的延伸”，强化其时尚、潮流属性；而 TikTok的短视频是内容本身，通过 算法推荐实现流量普惠。
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Nox聚星：2025-2026年度海外网红营销行业报告（100页）.pdf
2025年品牌网红营销榜单
2025年TikTok海外网红榜点
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2025年YT网红榜单
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