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名创优品-美股公司研究报告-超级品牌点亮全球美好生活-240116（38页）.pdf
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供给端：我国拥有强大的供应链与大量优质产业集群，为生活家居零售提供天然的供应优势。根据世界银行数据，2021 年中国制造业增加值占全世界份额超过 30%，根据工信部数据，在世界 500 多种主要工业产品中，中国有 220 多种工业产品的产量位居全球第一，中国制造早已风靡全球。首先，中国供应链有强大的制造能力，许多国外品牌的高端产品都是由中国供应链代为设计、加工；其次，中国形成了大量优质的区域性产业集群，据工信部数据，2021年中国形成 290 个轻工特色区域和产业集群，分布在 24 个省份，如长三角地区的服饰、美妆等产业带，能够提供多品类、质优价廉的商品。中国相对低廉的制造成本和领先世界的制造能力，都为中国自有品牌生活家居用品市场兴起和繁荣打下坚实商品供应基础。
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