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各公司主要销售费用投入方向对比
各公司主要销售费用投入方向对比
行业数据
下载Excel
下载图片
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图片属性
图片格式：PNG
图片大小：86KB
图片尺寸：2303*877
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所属报告：
珠宝行业专题报告：从迪阿股份出发看珠宝新兴品牌如何破局-211128（42页）.pdf
打包全文图表
相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
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行业数据
2026-07-21
原图定位
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
原图定位
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
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行业数据
2026-07-08
原图定位
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfCDnrqHnkIbotLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiB8IDMuNzElICAgICAgfCAxLjQwJSAgICAgIHwKfCAyMDIzIHwgMy4xNiUgICAgICB8IDEuMTQlICAgICAgfAp8IDIwMjQgfCAzLjc1JSAgICAgIHwgMC45OSUgICAgICB8CnwgMjAyNSB8IDMuNjIlICAgICAgfCAxLjQwJSAgICAgIHwKCui1hOaWmeadpea6kO+8mum4o+m4o+W+iOW/meaLm+iCoeS5pu+8jOWFrOWPuOWFrOWRiu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
fCDlubTku70gICB8IOmUgOWUrui0ueeUqOeOhyB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiAgIHwgMy4wMCUgICAgICB8CnwgMjAyMyAgIHwgNC42NyUgICAgICB8CnwgMjAyNCAgIHwgNC40MyUgICAgICB8CnwgMjAyNSAgIHwgMy41OSUgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
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行业数据
2026-04-28
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2020-2024年销售费用
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行业数据
2026-04-27
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图表302019-2024瑞幸销售费用率
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行业数据
2026-04-13
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2015-2024年销售费用率对比
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行业数据
2026-04-08
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2025年管理/销售/研发费用率6.9%/1.7%/1.3%
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行业数据
2026-03-31
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从同行业其他公司来看，周大生及曼卡龙以加盟店为运营核心，在租金物业管理及水电费上投入相对较少，员工薪酬占据销售费用主导；恒信玺利及莱绅通灵与迪阿股份相似，均以自营模式为主导，销售费用中工资薪酬与租赁费用占比较高且两者差距较小。以广告费用占比来看，莱绅通灵及周大生在广告上投入较少，2020 年末广告费用占销售费用比例 2.40%/2.08%；
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