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2011-2023年广告宣传推广费变化(亿元)
2011-2023年广告宣传推广费变化(亿元)
行业数据
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图片大小:69KB
图片尺寸:1784*726
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所属报告:
海天味业-公司研究报告-百年传承味领四海-250321(36页).pdf
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5qC55o2u5Zu+54mH5Lit55qE5pWw5o2u77yM55Sf5oiQ55qE6KGo5qC85aaC5LiL77yaCgp8IEZZMjAyMCB8IEZZMjAyMSB8IEZZMjAyMiB8IEZZMjAyMyB8IEZZMjAyNCB8CnwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwKfCDlub/lkYrjgIHluILlnLrmjqjlub/otLnlj4rlk4HniYzlu7rorr7otLnvvIjnmb7kuIfmuK/lhYPvvIkgfCAzMDAgICAgfCA1MDAgICAgfCA0MDAgICAgfCA2MDAgICAgfAp8IHlvee+8iOeZvuWIhuavlO+8iSAgICAgICAgICAgICAgICAgICAgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwKCui1hOaWmeadpea6kO+8mndpbmTvvIzopb/pg6jor4HliLjnoJTlj5HkuK3lv4M=
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综艺作引塑造品牌,短期风波不改口碑。自 2013 年公司提出“再造一个海天”的规划起,高度重视营销推广,通过综艺营销保持品牌的高曝光度,广告宣传推广费从 2013 年1.95 亿提升至 2018 年 9.94 亿,2013-2018 年 CAGR 达 38.5%,占营业收入比从 2.32%提升至 5.83%。2019年起公司逐步缩减广告费用,2023 年降低至 2.08 亿,同比-47.7%,占收入比降至 0.85%,但在前期高举高打模式下,品牌力已深入人心。公司短期虽然遭遇食品添加剂风波,但积极调整修复品牌形象,于 2022 年开始参与大豆种植和牡蛎养殖的高质量发展,响应国家粮食安全号召,致力于乡村振兴和社会投入;2023 年 9 月,“海天酱油阳光工厂开放日”活动举办,公司面向消费者展开真诚交流并接受监督,增强品牌认同感和喜爱度。
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海天味业-公司研究报告-百年传承味领四海-250321(36页).pdf
海天味业2018-2024Q1-Q3分渠道累计营收及增速
海天味业2024Q1-Q3分渠道累计营收占比(单位:亿元)
海天味业2016-2024Q1-Q3分品类累计营收及增速
海天味业可比公司估值
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