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2021年-2026年“618”天猫宠物品牌成交榜

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

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头部竞争格局逐步稳固。26 年“618”延续 25 年趋势，Top10 品牌中已无新增上榜品牌，前五名仍然为鲜朗、皇家、蓝氏、麦富迪、弗列加特。2020-2024 年皇家、麦富迪均位列宠物品牌榜前 2 名，2025 年鲜朗跃升为第一名（排名提升 2 名），2026 年鲜朗继续位居第一，皇家位居第二（上升 2 名），蓝氏维持第三，麦富迪位居第四（下降 2 名），弗列加特维持第五。按进步幅度排名，领先为头部品牌中进步最大的品牌。领先进步 7 名，网易严选进步 3 名，皇家、卫仕、伯纳天纯、小佩均进步 2 名，皇家处方粮、霍曼、MAG、冠能为新增上榜。

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