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两票制对经销商佣金模式影响
两票制对经销商佣金模式影响
商业模式
下载Excel
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图片属性
图片格式：PNG
图片大小：107KB
图片尺寸：1210*814
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所属报告：
百洋医药-公司深度报告：进入平台拓展加速期的CSO-240313（22页）.pdf
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相关数据
图17、单个经销商匹配的销售人员数量2022年
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行业数据
2026-07-01
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2025年部分车企渠道调整、经销商大量关店
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行业数据
2026-06-15
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从单一线下经销商模式向市场化的多元生态模式转变
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商业模式
2026-06-10
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2025-2026年月度汽车经销商库存系数
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行业数据
2026-05-25
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核心骨干持股、员工持股、经销商持股形成利益绑定（截至2026年一季报）
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行业数据
2026-05-25
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1Q2026白电经销商打款规模同比略有减少，
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市场规模
2026-05-11
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2022-2024年经销商数量及单个经销商平均销售额
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行业数据
2026-04-20
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2025年经销商非标产品毛利率迅速缩窄甚至亏损
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行业数据
2026-04-01
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经销商支持政策
fCDmlK/mjIHnu7TluqYgICAgICAgICB8IOWFt+S9k+aUv+etluivtOaYjiAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8LS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IOWVhuWKoeS4jui1hOmHkea/gOWKsSAgIHwg6Zu25Y6L5Yqb6YeH6LSt77ya5peg5pyA5L2O6YeH6LSt6aKd6KaB5rGC77yM5aSa5pWw5peg6ZSA5ZSu6ICD5qC45LiO5pyq6L6+5qCH5oOp572a44CC5Liw5Y6a6L+U5Yip77ya5o+Q5L6bMiUtOC41JeeahOW4uOinhOi/lOWIqe+8jOeLrOWutuS7o+eQhuOAgeiHquWkh+i9pumYn+a0vumAgeaIluWIsOS7k+iHquaPkOWPr+iOt+mineWklui/lOWIqeOAguS/oei0t+aUr+aMge+8muS7mOasvuaWueW8j+eBtea0u++8jOmDqOWIhue7j+mUgOWVhuacgOmrmOWPr+iOtzE15aSp55qE5L+h6LS35pyf44CCIHwKfCDluILlnLrkuI7ov5DokKXkv53pmpwgICB8IOWMuuWfn+S/neaKpO+8muWIkuWumuS4k+WxnumUgOWUruWMuuWfn++8jOWQjOWbveWGhee7n+S4gOWumuS7t++8jOmYsuiMg+eqnOi0p+S4juaBtuaAp+ernuS6ieOAgueJqea1geWFnOW6le+8muS4u+WKqOaJv+aLheWNuOi0p+egtOaNn+aIkOacrO+8jOW5tuWcqOWKoOe6s+etieWcsOWMuuaMiemHh+i0remineaPkOS+m+i/kOi+k+ihpei0tO+8jOmZjeS9jui/kOiQpemjjumZqeOAgiB8Cnwg6JCl6ZSA5LiO6ZW/5pWI5Y+R5bGVICAgfCDnu4jnq6/liqjplIDvvJrmj5DkvpvluILlnLrliIbmnpDjgIHplIDllK7ln7norq3lj4rokKXplIDmlK/mjIHvvIzlnKjnu4jnq6/phY3nva7lr7zotK3lkZjkuI7lr7zotK3lj7DjgILotYTmupDlgL7mlpzvvJrlnZrmjIHigJzkvJjkuK3pgInkvJjigJ3vvIzlr7nnu4/okKXmlYjnjofpq5jnmoTkvJjotKjnu4/plIDllYbvvIzpgJDmraXlgL7mlpzmm7TlpJrotYTmupDlubbmianlpKflhbbljLrln5/opobnm5bojIPlm7TjgIIgfAoK5pWw5o2u5p2l5rqQ77ya5LmQ6IiS6YCC55Sz6K+354mI5pys77yI56ys5LiA5qyh5o+Q5Lqk77yJ5YWo5paH5qGj5qGI77yM5bm/5Y+R6K+B
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政策法规
2026-03-24
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传音的经销商数量变化（家）
fCDlubTku70gICAgIHwg57uP6ZSA5ZWG5pWw6YeP77yI5a6277yJIHwKfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTYgICAgIHwgMTEwMCAgICAgICAgICAgICB8CnwgMjAxNyAgICAgfCAyMzUwICAgICAgICAgICAgIHwKfCAyMDE4ICAgICB8IDI3NTAgICAgICAgICAgICAgfAp8IDIwMTlIMSAgIHwgMjQwMCAgICAgICAgICAgICB8CnwgMjAyNEgxICAgfCAyMTAwICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmTvvIzlub/lj5Hor4HliLjlj5HlsZXnoJTnqbbkuK3lv4M=
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行业数据
2026-03-24
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乐舒适经销商期初/期末数量及增减变动（家）
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行业数据
2026-03-24
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IFBH国内经销商数量持续扩张
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行业数据
2026-03-15
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2021~2024东鹏分区域单经销商年毛利（万元）
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行业数据
2026-03-11
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2018~25前Q3东鹏饮料分区域经销商占比（%）
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行业数据
2026-03-11
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我们认为，专业化的 CSO 是国内医药产业供给侧出清背景下，持续受益于产业政策变化趋势的稀缺赛道，而百洋医药是其中的重要参与者。随着 2017 年起“两票制”持续下沉、“集采”的持续推进，产业专业化分工趋势延续，专业化 CSO 在产业链上的位置愈发鲜明。从 CSO 标的以及其部分产品的毛利率水平来看，其毛利率远高于一般的医药流通企业以及同类型消费品推广企业，赛道整体的供给稀缺性明显。我们认为，这种供需格局趋势将延续，且持续凸显，主要原因在于：供给方面，CSO 与传统医药流通在能力要求方面差异较大，且药品推广服务能力的搭建和验证需要较长时间，当前国内具备已验证的品牌运营经验的 CSO 公司数量极少，行业护城河较高；需求方面，OTC 产品以及集采落标品种的院外推广需求稳定，本土创新药商业化以及海外 MNC 退出国内市场带来的增量外包需求带来边际增量。
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百洋医药-公司深度报告：进入平台拓展加速期的CSO-240313（22页）.pdf
可比公司估值（截至2024年3月13日）
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