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康师傅&统一方便面业务盈利构成对比
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必选消费行业专题研究：品价比趋势下康师傅&统一有望价值重估-240710（32页）.pdf
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Perception & Sensing Funding From 2015 to March 2026
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行业数据
2026-07-21
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Figure 15： Eskom's Cumulative Capacity Additions of PV BESS & Wind 2026
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行业数据
2026-07-21
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颐海&天味的毛销差在2021年下行，之后恢复
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行业数据
2026-07-21
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国内经济舱日度平均含油价&扣油价同比变动（元）
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行业数据
2026-07-21
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颐海&天味的资本开支在2021年逐渐下降（亿元）
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2026-07-21
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数智化仓储运输解决方案（WMS&TMS）流程
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行业数据
2026-07-20
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HermesAgent已跻身APP&Agent榜单第一，2026/07/13
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行业数据
2026-07-20
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2026H1长剧热播日榜TOP10中分账长剧（《老舅》登顶&市占率峰值在2025年12月）
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2026-07-01
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2026-07-01
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2026-07-01
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2026-07-01
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2026-07-01
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2026-07-01
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2）SG&A%的差异主要系竞争差距下、两家企业的费用投放节奏、渠道策略及经营效率存在差异。横向对比来看，康师傅的费用投放相对更加稳定，主要是和提价节奏相匹配，17年和 22 年两轮提价的过程中，费用投放跟随、呈现阶段性上行；而统一的费用率一直要高于康师傅，主要是两家公司的竞争差距下，一方面统一对于品牌投入的费用更多（汤达人等子品牌一直在投入），另一方面是统一给渠道的利润高于康师傅。从经营效率的角度来看，23 年统一人均创收仅 29 万元（员工超 3 万人）、低于康师傅的 43 万元（员工近 7 万人），统一的员工数量仅为康师傅的 1/2、人均创收仅为康师傅的 3/4 左右。我们认为，一是因为 康师傅的 渠道管理模式较为成熟，多年改革磨砺下已建 立起对于业务团队更完善细致的考核标准、分工细则等，激励效果或更为充分；二是因为康师傅所处的渠道&品牌建设红利期更加成熟，所需的人工运维相对较少，自然增长的起点更高。
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必选消费行业专题研究：品价比趋势下康师傅&统一有望价值重估-240710（32页）.pdf
康师傅与统一的渠道力对比（23年数据）
康师傅渠道力更强，统一产品力更强（23年数据）
康师傅与统一软饮大单品品质过硬，价格更具竞争力
康师傅与统一推出更健康、品质更高的“高品价比”产品
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