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图表19价格战中统一方便面业务盈利受损明显
图表19价格战中统一方便面业务盈利受损明显
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所属报告：
蒙牛乳业-深度研究报告：沉潜而越再创“新蒙牛”-220906（48页）.pdf
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我国方便面行业相关政策梳理
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行业数据
2026-04-24
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中国方便面市场消费者画像及消费行为特征分析
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行业数据
2026-04-24
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美国方便面品牌竞争格局
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竞争格局
2026-04-24
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全球方便面行业销量规模：15-24年CAGR=1.7%
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市场规模
2026-04-24
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韩国方便面品牌竞争格局
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竞争格局
2026-04-24
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日本方便面行业市场规模：15-25年CAGR=3.0%
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市场规模
2026-04-24
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中国方便面市场渠道结构拆分
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行业数据
2026-04-24
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方便面行业市占率年度复盘
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竞争格局
2026-04-24
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美国方便面市场零售口径量价拆分
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2026-04-24
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竞争格局
2026-04-24
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中日韩三国的方便面消费行为对比
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局确立。2008 年后行业增速放缓，集中度持续提升。而统一于 2008 年 10 月推出爆款产品老坛酸菜面，2011 年销售额即达 36 亿，单品份额达 13.5%，并于 2012 年进一步提升至 14.7%，成为行业第二大单品，统一新品卤肉面份额推出一年即达 2.7%，而康师傅更为占优的红烧、香辣牛肉单品份额分别下滑 2.9pcts、1.2pcts。在此背景下，康师傅及时防守，先以同类产品铺货，2012 年起进一步赠送火腿肠抢夺市场，统一也以赠送肠/蛋回击。至 2014 年 9 月，战至终局，有媒体报道双方累计送肠 40亿根，康统份额均有提升，统一也拉开了与其余企业的份额差距，而其余企业市占率在 12Q1-14Q3 下滑 7.9pcts。此轮价格战中，成本低位提供了相对充足的空间，但统一仍严重受损，2013、2014 年方便面业务均为亏损状态。
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