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《荒野乱斗》《野蛮人大作战》数据对比
《荒野乱斗》《野蛮人大作战》数据对比
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所属报告：
电魂网络-深耕竞技品类致力精品游戏研运-220615（29页）.pdf
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行业数据
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其它
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图表9《荒野乱斗》2020年以来美国IOS免费/畅销榜
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fCDpobnnm64gICAgICAgfCDjgIrmoqbkuInlm73jgIsgfCDjgIrph47om67kurrlpKfkvZzmiJjjgIsgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwKfCDlhYXlgLzmtYHmsLTvvIjnmb7kuIfvvIkgfCAzNzYuNCAgICAgfCAyMi41ICAgICAgICAgICAgIHwKfCDmnIjlnYdBUlBVICAgfCAzMzAuNSAgICAgfCA0OS4zICAgICAgICAgICAgIHwKfCBNUFXvvIjkuIfkurrvvIkgfCA5LjIgICAgICAgfCAzLjggICAgICAgICAgICAgIHwKfCBNQVXvvIjkuIfkurrvvIkgfCAxNzEuOCAgICAgfCAzMDMuNyAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiu+8jOWbveiBlOivgeWIuOeglOeptuaJgA==
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《野蛮人大作战》具备付费潜力，续作值得期待。对比相同类型头部游戏《荒野乱斗》，截止 2022年 4月，《野蛮人》在 TapTap的下载量为 231万次，约为《荒野乱斗》的一半，但其 2017-2018 两年的收入仅为《荒野乱斗》第一周 IOS 端收入的60%（国内收入）。《野蛮人》下载量和收入错配主要有三点原因：1、《野蛮人》在上线初期主打游戏性，因此在付费设计上较为轻度；2、《野蛮人》仅有安卓渠道，而《荒野乱斗》为 IOS+安卓；3、《荒野乱斗》由腾讯、游族联合发行运营，因此在初期宣发和后期运营的强度上远高于《野蛮人》。因此，《野蛮人》续作（名称暂定为《野蛮人大作战 2》）除了具备更加优良的画面和玩法外（如从平面 2D 变为俯视 3D），公司也引入了拥有更加丰富经验的商业化团队对游戏进行付费改进，我们认为《野蛮人大作战 2》将有望实现从高口碑到高回报的转化。
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电魂网络-深耕竞技品类致力精品游戏研运-220615（29页）.pdf
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