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2025年部分比萨品牌各线级城市门店数占比情况
2025年部分比萨品牌各线级城市门店数占比情况
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图片尺寸：1438*988
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红餐产业研究院：比萨品类发展报告2025（32页）.pdf
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比萨品牌集中发力下沉市场，但品牌下沉策略不尽相同 口过去，众多比萨品牌将战略重心聚焦于一线及新一线城市。然而，伴随这些城市中比萨门店数量的持续攀升，市场竞争也愈发白热 化。在此背景下，越来越多的比萨品牌开始调整经营策略，将目光投向下沉市场，以寻找新的增长路径 口例如，必胜客2024年新增门店中超过六成是在三线及以下城市，截至2025年10月，必胜客在三线及以下城市的门店数占比已超过三 成。达美乐2025年新入驻的城市以二线城市和三线城市为主，截至2025年10月，其一线城市的门店数占比已从2024年初的60%降 至40%。此外，还有部分比萨品牌主攻下沉市场，如披萨速递、三只熊披萨、City1+1城市比萨等 口值得关注的是，各比萨品牌在下沉市场的打法不尽相同。比如，必胜客在下沉市场以WOW店型为主，而达美乐在新入驻的二三线城 必胜客自2024年推出W0W店型后，将 其作为下沉市场的主打店型，据其财报， 店是在三线及以下城市。目前，必胜客 WOW店已覆盖衡阳、阳春、肇庆、清 远、台山等三线及以下城市 近年，达美乐加速向下沉市场布局，其 线城市为主，如沈阳、泰州、绍兴、南 宁、石家庄、湛江、漳州、泉州、南昌、 烟台、张家港、邯郸等。据红餐大数据， 截至2025年10月，其一线城市的门店
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红餐产业研究院：比萨品类发展报告2025（32页）.pdf
2025年全国部分比萨品牌零售渠道布局情况
2025年部分比萨品牌外卖业务占比以及外卖渠道的主要措施
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2025年1月至10月比萨样本品牌的新品类别分布情况
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