Across 2024 and into early 2025, TikTok delivered the highest median engagement rates worldwide, consistently outperforming other platforms. Engagement remained strong throughout 2024, ranging from 32% in Q1 2024 platforms, TikTok gains compound far more quickly. to 30.2% in Q3 2024, before climbing to a peak of 35.9% in Q3 2025. While engagement eased to 27.6% in Q4 2025, TikTok continued to lead in overall engagement of Facebook, underscoring its unique ability to convert By comparison, Instagram saw a gradual decline in median engagement rates, decreasing from 16.9% in Q1 2024 to 9.7% by Q4 2025. Facebook engagement remained ranging between 1.4% and 2.4% across quarters, reflecting steady audience interaction levels throughout the period. Benchmark your performance with Emplifi insights.