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图家电下乡使白电保有量迅速提升（台/百户）
图家电下乡使白电保有量迅速提升（台/百户）
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图片大小：94KB
图片尺寸：1149*857
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所属报告：
海信家电-深度研究报告：日立挥鞭东并三电有新篇-221217（50页）.pdf
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行业数据
2026-05-25
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2026Q1白电收入同比-1.15%
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行业数据
2026-05-25
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2026Q1白电期间费率同比+1.85个pcts
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行业数据
2026-05-25
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1Q2026白电经销商打款规模同比略有减少，
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市场规模
2026-05-11
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图22、1977-2025年冰箱分地区保有率（台/百户）
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2026-05-11
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图25、2023-2024年中国白电产量占全球比重
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2026-05-11
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2026-07-30
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2026-07-30
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2026-07-30
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2026-07-30
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国内冰洗保有量逐步见顶，空调仍有量增空间。2007-2012 年在“家电下乡”政策推动下我国白电渗透率迅速提升，5 年内农村地区冰/洗每百户保有量由 26/46 台提升到 67/67台，至 2021 年我国冰洗品类保有量基本见顶达到户均一台。而空调具有一户多机的配置属性，对比日本 292 台/百户水平，国内城镇/农村每百户保有量仅为 162/89 台，未来空调品类仍有较大提升空间。
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海信家电-深度研究报告：日立挥鞭东并三电有新篇-221217（50页）.pdf
图表98电装营业收入呈同样趋势（亿日元）
图表96三电收入持续下滑（亿日元）
图表942018年全球汽车空调压缩机市场份额
图表92三电中国地区收入占比提升
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