O&3：2026年美妆与个护行业趋势研究报告：以健康为导向（英文版）（24页）.pdf

1、Wellness In Beauty&Personal CareTrend Report 2026Ingredients must provide demonstrable functionSensory experience now influences performance through routine consistencySustainability is operational rather than aestheticMulti-functional products are reducing SKU complexityFragrance is shifting toward

2、 skin-close,personal scent identityO&3 partners globally with formulators,founders and R&D to translate functional ingredients into sensorially compelling products.Across these conversations,several consistent patterns are emerging:In 2026The beauty and personal care landscape continues to evolve to

3、ward wellness-focused,ingredient-led product development.What is Driving Consumer Habits in 2026?Our 2026 trends sit within a wider landscape of macro trends shaping how consumers think about beauty,wellbeing and the role of ingredients.These cultural,scientific and behavioural shifts are redefining

4、 what people expect from their routines.Body care is no longer secondary it is becoming skincare.The Facification Of Body CareBiohacking&NutricosmeticsBio-Intelligent Skincare&Metabolic BeautyThe Scalp Biotics MandateLongevity As The GoalImperfection As LuxuryBeauty,metabolism and nervous system reg

5、ulation converge.Focus shifts from anti-ageing to efficiency,repair and cellular optimisation.Scalp care is elevated to the same standard as facial skin.Focus shifts from youthfulness to longevity and resilience.The most desirable aesthetic now is effortless,lived-in,personal.These macro trends are

6、not only reshaping how consumers choose and use beauty products,they are also redefining the use of ingredients themselves.Macro Trends Our O&3 2026 Ingredient Playbook has more info on formulation planning,sensory design and product architectureOur six trends reflect this evolution.Wellness is now