Zoovu：2025年电商网站站内搜索现状报告：全行业站点搜索体验深度分析（英文版）（34页）.pdf

1、The 2025 State of Ecommerce SearchA deep dive into the site search experience across the ecommerce industryREPORTExplore the report04Five examples of great search experiences17INTRODUCTIONA new era of search and what it means for ecommerce201Methodology:How we scored the search experience for 50 bra

2、nds302The results:How every brand scored across 250 searches603Seven trends defining ecommerce site search705An ecommerce leaders framework for adopting Search 3.02306A last word on the future of ecommerce search:A middling present makes way for a bright future302Zoovu The 2025 State of Ecommerce Se

3、archSearch has always held the keys to power on the internet.Google won the search wars in the early 2000s and has become the default way people find information online for over two decades.YouTube started on top of the pile for video and stayed that way by being the best at video discovery.ChatGPT

4、and TikTok are the newest rulers on the search scene.They represent an evolution in search as more and more customers are delegating their experience to algorithms.In the case of ChatGPT,it has fundamentally shifted how consumers discover,consume,and interact with information.It removes the need to

5、translate questions into search terms and collects relevant content,so consumers dont need to sift through results.This has led to an evolution in the language of search as people opt for longtail,conversational,and question-based queries over keywords.Meanwhile,TikTok has mostly done away with the

6、middleman altogether,relegating the search bar in favor of algorithms that deliver content people didnt even know they wanted,straight to their feed.But where is ecommerce as dawn breaks on this new era of search?Its a crucial question as brands fight for the attention and dollars of online consumer