1、1The State of AI in Northern Ireland Businesses:Adoption,Barriers and Strategic ImpactInsights into how AI is being adopted by Northern Ireland businesses,the barriers slowing progress and the impact it is already making.Produced byin partnership with2ContentsForewordsBackground&MethodologyKey Findi
2、ngsAI Adoption&Perceived BenefitsStrategic Use&ImpactChallenges&Skills GapBarriers to AdoptionPreparations&Future OutlookConclusion&Recommendations356811151618203ForewordsOur findings reveal that Artificial Intelligence adoption in Northern Ireland remains in its infancy,with most businesses only be
3、ginning to explore its potential.At present,just 19%of companies are using AI,and of these,fewer than four in ten(39%)have implemented AI in a custom or strategic way.The remainder are primarily using general purpose tools such as ChatGPT,Copilot and Gemini.Across the full sample,businesses most oft
4、en identified quick wins as the perceived benefits of AI-pointing to workflow automation(35%),content generation(34%)and improved data quality(34%).While valuable,these applications only scratch the surface of what AI can deliver.Early adopters that have taken a strategic approach report markedly gr
5、eater benefits.Among this group,86%cite measurable improvements in efficiency,71%report enhanced customer experience and 58%have already seen revenue growth.Interestingly,a third of businesses in Northern Ireland say they do not expect to implement AI at all.As with the Internet and the smartphone,h
6、esitation risks leaving businesses at a competitive disadvantage.Those who dismiss AI today may soon find themselves at a disadvantage compared with more agile competitors.This makes it even more important to shift perspective.Instead of asking where AI can save time,business leaders should examine