Magellan AI：2025年年中播客广告市场数据洞察报告（英文版）（27页）.pdf

1、All Content Copyright Magellan AI CONFIDENTIALPodcast Movement 2025Podcast advertising in 2025:A Midyear report2All Content Copyright Magellan AI CONFIDENTIALMagellan AI co-foundercameronmagellan.aiConnect on LinkedIn:IntroductionsCameron HendrixGM,Measurementjimmagellan.aiConnect on LinkedIn:Jim Ba

2、llas3All Content Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and optimization tools.Publishersmaximize revenue by prospecting qualified advertisers with

3、Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety4All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?Ad detection AI scans podcast episodes Identify ad placements Host-read vs produced Dynamic I

4、nsertion vs embedded(baked-in)Placement analysisSpend modeling Position Length Download volume Run-of-network&programmaticRescan for Dynamic InsertionAdAdAdAd00:00:29Pre-rollProducedDynamic insertionRun-of-network5All Content Copyright Magellan AI CONFIDENTIALInternational coverageSampling 50,000+po

5、dcasts across:US,Canada,UK,Ireland,Germany,France,and AustraliaFour languages:English,Spanish,German,FrenchPodcast measurement spans beyond these markets6All Content Copyright Magellan AI CONFIDENTIALYoY growth in monthly podcast ad spend,benchmarked against 2023Growth in spend:2024143%141%130%135%1

6、22%115%133%122%118%120%113%143%JanFebMarAprMayJunJulAugSepOctNovDec2023 average spend7All Content Copyright Magellan AI CONFIDENTIALYoY growth in monthly podcast ad spend,benchmarked against 2024Growth in spend:2025116%119%128%126%126%134%JanFebMarAprMayJun2024 average spend8All Content Copyright Ma