世界旅游联盟&万事达卡：2024-2025年跨境旅游消费趋势研究报告（英文版）（65页）.pdf

1、Cross-border Tourism Consumption Trends Report2024-2025This report is printed onenvironmentally friendly paperwww.fsc.orgFSC A000523Cross-border Tourism Consumption Trends Report2024-20252024-2025 Cross-border Tourism Consumption TrendsThe 2024-2025 Cross-border Tourism Consumption Trend report was

2、jointly released by World Tourism Alliance,Mastercard,and T Group.This report takes a global perspective while focusing on China,relying on detailed data sources such as Mastercards consumption insights and Ts inbound and outbound product booking data.It studies overall consumption trends in global

3、tourism as well as Chinas outbound and inbound tourism,aiming to provide reference for the high-quality development of the global tourism industry.In July 2024,the 2023-2024 Cross-Border Tourism Consumption Trend Report was published globally for the first time and attracted significant attention bo

4、th inside and outside the tourism industry.From July to October 2025,the report writing team conducted thorough research and analysis on new trends and changes from the third Preface/quarter of 2024 to the end of the second quarter of 2025,ultimately forming this report.From the third quarter of 202

5、4 to the end of the second quarter of 2025,the global tourism industry continued its previous growth momentum,maintaining steady growth.Experience-based travel continued to be an important new driving force for tourism development,with sports events and entertainment performances showing particularl

6、y strong pull effects on tourism.Regarding outbound tourism,the total number of trips and total spending by tourists from Chinese Mainland continued to grow,with rapid growth in nearby short-haul destinations and niche destinations.The optimization of visa policies,the boost from sports and cultural