Bizrate Insights：2025消费者忠诚度状况报告：价格敏感型市场中的制胜之道（英文版）（22页）.pdf

1、/State of Customer LoyaltyWinning Loyalty in a Price-Sensitive MarketAuthor:Elizabeth Pun,Contributing WriterResearch:Cheryl Zajac,VP,Client InsightsTable of ContentsIntroduction 3Methodology 401/The Impact of Price Hikes 502/The Shaky State of Shopper Loyalty 10Conclusion 2 /Winning Loyalty in a Pr

2、ice-Sensitive MarketIntroductionLoyalty isnt what it used to be.In todays economy of climbing prices,shopper loyalty feels less like a sturdy anchor and more like a soap bubble:thin,fragile,and quick to pop.Price has always played a role in loyalty,but now its the main factor,with consumers more pri

3、ce-sensitive than ever and ready to put brand allegiance in the backseat.Brand loyalty may look different than it used to,but understanding these shifts gives brands and retailers a clearer picture of whats really driving consumer decisions today.In this report,we dive into how consumer behavior is

4、changing,what matters most right now,and how businesses can adapt to keep customers coming back,even in uncertain 3 /Winning Loyalty in a Price-Sensitive Market/IntroductionMethodologyBizrate Insights surveyed a nationally representative sample of 1,044 U.S.online shoppers aged 18+in August 2025 to

5、explore consumer loyalty.1,044U S Shoppers S4 /Winning Loyalty in a Price-Sensitive Market/MethodologyThe Impact of Price Hikes01/5 /Winning Loyalty in a Price-Sensitive MarketShoppers Are Not Shopping Like BeforeTodays price increases have definitively shaken up the way people shop.Only 13%of consu

6、mers say their buying habits havent changed,leaving everyone else(87%)having had to adjust in some way.Half of shoppers say theyre holding off until a sale or promotion hits before making a purchase.Others are tightening up by cutting back on non-essentials(43%),switching to lower-priced brands(40%)