Bizrate Insights：2025零售媒体参与状况报告：购物者如何参与零售媒体（英文版）（20页）.pdf

1、/State of Retail Media EngagementHow Shoppers Engage With Retail MediaAuthor:Elizabeth Pun,Contributing WriterResearch:Cheryl Zajac,VP,Client InsightsTable of ContentsIntroduction 3Methodology 501/Retail Media Ads:The Familiar Stranger 602/What Makes Retail Media Work 13Conclusion:The Retail Media O

2、pportunity 2 /How Shoppers Engage With Retail Media1“Retail Media Networks Global Market Report 2025,”The Business Research Company.IntroductionRetail media networks(RMNs)are one of the fastest-growing areas of digital advertising today.In 2025 alone,global retail media ad spending is projected to t

3、op$24 billion,1 as brands shift away from less-reliable third-party data in favor of the rich,first-party insights retailers can offer.Retail media allows brands to reach shoppers while theyre actively browsing and buying,and often with better tracking and attribution than traditional ad channels.Wi

4、th this meteoric rise of retail media come opportunities for a wide range of businesses.While the RMN landscape has primarily benefited large retailers and consumer brands,smaller businesses can also get in on the action,whether by hosting on-site ads through third-party ad platforms,collaborating d

5、irectly with brands,or launching white-label product lines.There are creative ways for all players to ride this next wave of retail.In this report,we explore how shoppers are experiencing retail media ads:where theyre seeing them,how theyre responding,and what gets them to click(or buy).Dive in to g

6、et a clearer view of how you can sharpen your retail media 3 /How Shoppers Engage With Retail Media/Introduction202420252026202720282029$22.41B$34.84B25 Billion30 Billion35 Billion20 Billiongrowth forecastRMN4 /How Shoppers Engage With Retail Media/IntroductionMethodologyBizrate Insights surveyed a