Salsify：2025年假日季英美消费者脉搏报告（英文版）（31页）.pdf

1、2025 Holiday Pulse ReportREPORTHOLIDAY GROWTH HACKSCONSUMER RESEARCHTOP INDUSTRY TRENDS2 0 2 5 H O L I DAY P U L S E R E P O RT2Those might just be sleigh bells you hear the third quarter(Q3)lends itself to holiday planning and strategizing.You may think its too early,but to keep those sweet bells s

2、inging(and not morph into alarm bells),you need to start preparing for the fourth quarter(Q4)and the biggest shopping season of the year now.But how can your organization properly prepare?Good preparation means knowing the latest trends and how consumers feel behind the scenes leading up to this hol

3、iday season.Are they ho-ho or ho-hum?Festive,or airing their“Festivus”grievances?Hint:Theyre more keen to spend(with a few caveats)and seek brands with shared values.For brands and retailers who want to smash this holiday season and end the year on a note higher than Mariahs,explore the latest quart

4、erly report from Salsify its your answer to keeping up with holiday shopping shifts susceptible to even the most subtle market changes.Its not just about the big milestones.Heres whats cooking in Q3.Q3 Insights and Strategy:How To Smash the Holiday SeasonTable of ContentsSpending Predictions and Exp

5、ectations .4Top Takeaways for a Successful Holiday Season .282024 Holiday Spending Review .5Artificial Intelligence .242025 Holiday Spending Predictions .6Brand Values .26Holiday Shopping Trends .23Top Gift Discovery Channels and Verticals .17Where Shoppers Go for Gift Ideas .18What Shoppers Plan To

6、 Gift This Year .21Holiday Shopping Timelines and Events .8Spending Timeline Predictions .9Black Friday and Cyber Monday Forecast .112 0 2 5 H O L I DAY P U L S E R E P O RT4Last years spending broke ecommerce records(again)but will 2025 bring more of the same old,same old,or some of the same increa