艾睿铂（AlixPartners）：2025 美容行业消费者情绪指数报告：坦诚时代（英文版）（28页）.pdf

1、|Consumer Sentiment Index:Beauty2025 Consumer Sentiment Index|BeautyFrom self to shelf:Understanding the radically honest,totally optimized beauty x health x wellness consumerAge of AdmissionConsumer Sentiment Index:Beauty|Consumer Sentiment Index:Beauty|We arent concealing our routines;were posting

2、 them on social.We arent lying about getting work done;were giving referrals to our plastics.We arent publicly ignoring menopause;were asking for a fan during hot flashes.Weve entered the“Age of Admission.”There has been a fundamental change in the makeup of the consumer psyche,and the Consumer Sent

3、iment Index is the tool we use to understand this shift.We surveyed 5,293 beauty consumers to scope their changing needs and wantsand to ensure our clients know what it takes to serve,surprise,and stick with them.The data revealed six industry-defining trends:the Consumer PhD,the wellness flex,the l

4、oyalty experience,the new power influencers,the problem with discovery,and the fully loaded value equation.Well unpack these in the report,and show you the headline data points(p6),but heres a cheat sheet For years,beauty was confined to the bathroomtoday,its in your bedroom,kitchen,and gym.Oh,and i

5、t includes health and wellness,too,as consumers have self-educated and self-matriculated as Consumer PhDsa new class of elite shoppers demanding pharmacological efficacy and holistic solutions(p8).This dynamic enables beauty,health,and wellness to bring subcultures to the mainstage.Take the life-tra

6、cking and bio-hacking phenom among men;it defined 2025 and has instructive lessons about mens communication patterns that could(finally)help move the needle for male beauty(p10).Miscommunication between brands and their customers comes to the fore when we look at loyalty.Its no longer driving purcha