英图博略（Interbrand）：2025全球最佳品牌排行榜（英文版）（28页）.pdf

1、2INTERBRAND BEST GLOBAL BRANDSRADICAL REALITIES3This year,the total value of 2025s Best Global Brands increased by$150 billion and now stands at$3.6 trillion,a 4.4%increase from$3.4 trillion in 2024.Disruption is a defining force shaping global brands.Digitally enabled services and the rise of AI ar

2、e establishing new winners faster than ever.Apple,Microsoft and Amazon retain their positions as the three topmost valuable brands but our analysis also sees NVIDIA,Instagram,YouTube,Uber and Netflix power up the ranking.Brands that are innovating across industries and entering new arenas,building c

3、ultural relevance,and investing in long-term brand strategy are outperforming even the outperformers.WELCOME TO BEST GLOBAL BRANDS 20254INTERBRAND BEST GLOBAL BRANDSRADICAL REALITIES5SIGNIFICANTL Y ENHANCED ANAL YTICAL CAPABILITIESLast year,Best Global Brands turned 25,making it the most extensive l

4、ongitudinal study on the role that brand plays in driving business value and growth.As we achieved this historic milestone,our attention naturally turned to the future as we asked:Whats next?Over the past 12 months,we have made significant investments in Interbrands Brand Economics and Brand Valuati

5、on practice areas.This years 2025 study leverages a$300m investment in AI technologies,through Omnicom and specifically Omni and OmniAI.Through our utilization of Omnicoms proprietary Omni system,weve achieved unparalleled access to real time consumer data,complementing Interbrands existing valuatio

6、n modelling.We have also forged and formalized exciting new partnerships with Nasdaq,through which we can now conduct the most extensive financial analysis in the history of Best Global Brands.And our new quantitative research partnership with Paradigm Sample gets us closer to customer sentimentthan