dentsu电通:2025年首席营销官报告(27页).pdf

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dentsu电通:2025年首席营销官报告(27页).pdf

1、PART OF THE DENTSU CMO NAVIGATOR SERIESAGENTS OF REINVENTIONDENTSU CREATIVE 2025 CMO REPORT?2 0 2 5?DENTSU CREATIVE 2025 CMO REPORT02AGENTS OF REINVENTIONFOREWORDWelcome to ourannual CMO reportYASU SASAKIGLOBAL CHIEF CREATIVE OFFICER,DENTSUABBEY KLAASSENGLOBAL BRAND PRESIDENT,DENTSU CREATIVEPATRICIA

2、 MCDONALDGLOBAL CHIEF STRATEGY OFFICER,DENTSU CREATIVEPART OF THE DENTSU CMO NAVIGATOR SERIES?AI?AI?告?够?2026?务?割?割?研?去?研?AI?告?告?聆?割?AI?聊?的?去?Agentic AI?去锐?AI?社?太?2025?AI?CMO?AI?CMO割?AI?去?AI?去锐?尽?导?AI?厅?AI?历?割?割割?AI?告?聆?导?导?INTRODUCTIONAI?AI?呢?DENTSU CREATIVE 2025 CMO REPORT03AGENTS OF REINVENTIONPAR

3、T OF THE DENTSU CMO NAVIGATOR SERIES?AI?务?锐?聊?务?务?AI?去?CMO?AI?去锐?AI?告?CMO?AI?割?去?86%?86%?AI?割?去?去务?INTRODUCTION?AI?撑?DENTSU CREATIVE 2025 CMO REPORT04AGENTS OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES?1 2?SETTING THE SCENE?2025?87%71%73%18%82%6%86%9%?DENTSU CREATIVE 2025 CMO REPORT05AGENTS

4、 OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES?12?务?86%?87%?CMO?5%?10%?25%?47%?告?割?24%?务7%?35%?32%?CMO?2025?7%6%19%12%9%9%5%02.INVEST IN INTIMACY?去?导?割?去?太?01.ANTICIPATE THE ALGORITHM?务?04.INFLUENCE THE OUTCOME?够?03.CONNECTING IDEAS?06.THE INNOVATION IMPERATIVE?90%?05.THE CULTURE CONUNDRUM?告

5、?08.HUMAN EXPERIENCE?割?07.ARTIFICIAL ASSISTANCE?AI?去锐?去锐?10.IN TASTE WE TRUST?去锐?AI?告?09.INTELLIGENT CONTENT?割?告?2 0 2 5?DENTSU CREATIVE 2025 CMO REPORT06AGENTS OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES01.ANTICIPATE THE ALGORITHM 预 判 算 法?87%?务?97%?91%?告?务?撑?割?割?研?导?71%?80%?82%?79%?割?71%7

6、9%87%DENTSU CREATIVE 2025 CMO REPORT07AGENTS OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES?CMO?割?锐?太?割?导?的?Nutter Butter?33厅?Z?去?Y?去?务?16.5%?割?割?呢?去?WINNING IN COMMERCE?WINNING INCULTURE?PRESENCE?PERSONALIZATION?PARTNERSHIP?名?THE CONNECTING IDEA?锐?PASSION?PERFORMANCEPACE?Passion?Pace?Partner

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