1、REMAPPING TRAVEL WITH AGENTIC AITable of Contents4611152025134562IntroductionAIs growing but not fully realized role in travelAgentic:The next chapter in AIs evolutionThe agentic-AI-powered future of customer experience in travelHow agentic AI can improve travels internal workflowsLaunching and acce

2、lerating agentic AI adoptionThe work is independent,reflects the views of the authors,and has not been commissioned by any business,government,or other institution.About SkiftSkift is the largest industry intelligence platform pro-viding media,insights,and marketing to key sectors of travel.Skift de

3、ciphers and defines trends for global CEOs and CMOs across the travel industry through a combination of news,research,conferences,and marketing services.About McKinsey&CompanyMcKinsey is a global management consulting firm committed to helping organizations accelerate sus-tainable and inclusive grow

4、th.We work with clients across the private,public,and social sectors to solve complex problems and create positive change for all their stakeholders.We combine bold strategies and transformative technologies to help organizations innovate more sustainably,achieve lasting gains in performance,and bui

5、ld workforces that will thrive for this generation and the next.SKIFT +MCKINSEY&COMPANYREMAPPING TRAVEL WITH AGENTIC AI3AcknowledgementsThe report draws on joint research carried out between McKinsey&Company and Skift Research,including executive interviews across the travel and technology sectors.T

6、he authors wish to thank a number of travel and technology executives who generously shared their perspectives,including Marilyn Markham(Vice President of AI&Automation Strategy,American Express Global Business Travel);Naveen Manga(CTO,Marriott);Rodrigo Acuna Agost(Head of Research&AI,Ama-deus);Matt