1、February 2025 v.8.0The CDP Report 2025The worlds appetite for data is insatiable.Every second,billions of clicks,swipes,and transactions create an unrelenting flow of information that defines how businesses operate and how customers interact.In 2025,everything is connectedstreaming platforms track e

2、very click and pause to refine their algorithms,smart devices monitor homes and cities around the clock,and retailers analyze trillions of transactions every day to anticipate the next customer need.Entire industries are being reshaped by this flood of data,yet many businesses are still grappling wi

3、th the same challenge:how to turn raw data into real value.This isnt a new story.For years,companies have recognized that customer data holds the key to competitive advantage.But whats changed is the sheer scale and complexity of the problem.Collecting data is no longer the hard part.Now,its about m

4、aking sense of it,acting on it in real time,and ensuring its done responsibly.TABLE OF CONTENTSIntroduction456 12 16 21 24 2730 33 36 39 41Screenmaps&Heat Recording:Illuminating customer experiencesCustomer Success:Elevating support to drive retentionCRM:Turning customer data into lasting relationsh

5、ipsPredictive Traits:Anticipate your customers needsBuilding a future fueled by customer dataMethodologyKey FindingsTop Categories on the Twilio Segment PlatformAnalytics:Smarter customer insightsWarehouses:Dont fall for the false binaryAdvertising:Privacy-first engagement Raw Data:Empowering flexib

6、ility and customizationEmail Marketing:Check your inboxiiThe Customer Data Platform(CDP)sits at the center of this shift.Once considered just another tool in the stack,its evolved into the nerve center of how companies engage with their customers.It bridges the gap between data warehouses,analytics