1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,August 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature

2、check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses i

3、nterested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this August 2025 issue,we surveyed 750 consumers(aged 19+)between 11th 19thAugust.These consumers were situated across all the K

4、orea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.Despite visitation levels remaining the same,August is now the 2ndhighest spend month in 2025 so farHigh increase in spend in August

5、Decrease in Saturday and evening visitsVisitation to the On Premise remains consistent overall as 93%of consumers have visited in the past month.However,frequency of visits is shifting there has been an increase in monthly visits(+3pp),but weekly visits are down(-4pp).There has also been a decrease

6、across drink-led visits(-2pp),Saturday visits (-4pp),and late evening visits(-5pp).As key trading hours are shifting to earlier in the week and daytime,how can you adapt to these changes?Increase in expenditureAfter a continuous decline in spend since May,it has now increased and is currently one of