YouGov：2025年美国慈善机构品牌排名报告（英文版）（26页）.pdf

1、U N I T E D S T A T E SUS charity brandrankings 2025Exploring the top charity brands in the US based on consideration among different generations./Research RealityUS charity rankings 2025201Foreword02Key takeaways03Profiling Americas givers04Giving Tuesday:Donor outlook and attitudes05Charity brand

2、rankings 202506MethodologyUS charity rankings 20253Get in touchExplore our solutionsDiscover brand trackingForewordLizzy GreerData Consultant,YouGov AmericaAs Giving Tuesday approaches,millions of Americans are reflecting on where and why they give.This report reveals the top 10 most considered char

3、ity brands in the US just in time for the giving season!Using nationally representative data,we explore how brand consideration varies by gender,generation,and income level,highlighting the nuanced preferences that shape charitable giving and support in 2025.Whether youre a nonprofit leader,marketer

4、,or researcher,we hope these insights help you better understand your audience,benchmark your brand,and navigate the evolving landscape of charitable engagement.”US charity rankings 20254Profiling Americas giversUS charity rankings 20255Meet the givers Donation methods The legacy opportunity Profili

5、ng givers:Key takeawaysOf the 40%of Americans who have donated in the last 3 months,half are aged 55+.Whats more,they are significantly more likely to be Democrats,higher income,and educated to a postgraduate degree level compared to US gen pop.The majority of American charity donors made their last

6、 contribution via a one-off payment,indicating an appetite for lower commitment among Americas giving community.While more than 2 in 5 American charity donors say they agree they will leave a legacy donation in their will,only 8%say they have already completed this financial action.US charity rankin