YouGov：2025年英国慈善机构品牌排名报告（英文版）（21页）.pdf

1、U N I T E D K I N G D O NUK charity brand rankings 2025Exploring the top charity brands in the UK based on buzz among different generations./Research RealityUK charity rankings 2025201Foreword02Key takeaways03Profiling Britains givers04Charity brand rankings 202505MethodologyUK charity rankings 2025

2、3Get in touchExplore our solutionsDiscover brand trackingForewordIan Neale Key Account Director,YouGovPublic perception is one of a charitys most valuable assets.Beyond the vital work they do,the stories people hear,and the sentiment they carry,can build trust,inspire donations,and strengthen long-t

3、erm support.This report presents the top 10 charity brands in the UK,ranked by net buzz:the percentage of people who have heard positive news about a charity minus those who have heard negative news.This measure offers a clear view of how each organisation is resonating with the public,highlighting

4、not just awareness but the balance of sentiment.In an era of fast-moving news,this ranking celebrates those inspiring confidence and reminds us that every story told helps shape the future of giving.”UK charity rankings 20254Profiling Britains giversUK charity rankings 20255Profile spotlight:Who are

5、 Profile spotlight:Who are British charity donors?British charity donors?YouGov Profiles.July 2025British charity donors n 34,100*”Donated to charitable causes in the last 3 months is derived from YouGov Profiles which is a 52-week average dataset.Respondents indicate whether they have donated withi

6、n the past 3 months at the time of survey.Male:46%Female:54%Compared to38%of nat rep29%Compared to 24%of nat repCompared to male:48%,female:52%for nat rep55%are aged 55+42%of Brits have donated to charitable causes in the last3 months*24%have a university or CNAA first degree Compared to 21%of nat r