Basic Roots Consulting：2025滑动、浏览、借贷：印度先买后付行业拐点研究（英文版）（27页）.pdf

1、Swipe,Scroll,Borrow:Mapping Indias BNPLInflection PointA Deep Dive into Indias BNPLRevolutionBRC BytesJune 2025Indias Credit Context:Systemic Gaps,Digital ReadinessMarket ContextDigital ReadinessCredit card penetration:6%in India vs.65%inUS300M+Indians remain credit-invisible(Experian/CIBIL)Formal c

2、redit still excludes low-incomeand informal workersIndia skipped plastic jumped from cash toUPI250M+online shoppers700M+smartphone users(Bain,2024)Digital trust shift:75%+Gen Z prefers appsover banksUPI+Aadhaar=Real-time identity+transaction stack already in place“India didnt grow credit step-by-ste

3、p it jumped ahead.BNPL works here because it fills the gapbetween excluded users and digital-ready infrastructure.”Why BNPL is Exploding Now65%of Indians Are Under 35.Aspirational,mobile-first youth eager to spend,excluded from formal credit.24 Lakh Cr transacted via UPI in April 2025(NPCI).Indias d

4、igital rails are ready BNPL layers creditseamlessly on top30%Order Value Boost.BNPL drives conversions across e-commerce,D2C,edtech,&healthcare.Digital Payments InfrastructureYoung&Underserved DemographicMerchant AdoptionIndias biggest credit challenge isnt demand its access;while consumption is boo

5、ming,over 300 million Indians remaininvisible to formal lendersQuick Timeline on Indian Credit IndustryInformal Trust EraKhata SystemCredit was personal,andrelationship-based.Nopaperwork just trust.Formalization EraBanking CreditCredit became regulatedbut inaccessible for manydue to rigid norms.Urba

6、n Consumption EraCredit CardsCredit turned aspirational but stayed limited to thesalaried elite in urban India.Access Expansion EraDigital LendingMobile apps brought loansto more users but mostlysalaried consumers.Democratization EraBNPL EmergesCredit became frictionless,embedded,and open tooutside