捷孚凯（GFK）：2021年中国家电行业白皮书（英文版）（8页）.pdf

1、how the digital and Appliances IndustryChina HomeWhite Paper 2021 intelligence transformation is revolutionizing business,you can win the future If you know ContentsTransforming to win the futureThe pandemic accelerates the digital transformation of the home appliances industry A new era of innovati

2、ve retail begins as channel dominance diminishes2021 Home Appliances industry outlookThe pandemic presented rare window of opportunity for retail innovation0414440630IntroductionChapter TwoChapter FourChapter OneChapter Three3Reasons for online and offline purchaseINTRODUCTIONOffline purchaseOnline

3、purchaseGlobalChinaExperience before purchase33%28%Faster access to product32%36%Fast shopping25%26%Cost saving24%23%Convenient way of shopping 24%23%GlobalChinaCost saving43%45%Convenient way of shopping33%32%Fast shopping 30%31%More options22%16%More delivery options21%19%The retail industry aims

4、to meet the ever-changing consumer needs by improving efficiency and lowering costs.From the rise of home appliances export,and the e-commerce boom that led to significant developments in the sector,to the rapid maturation of e-commerce during the pandemic,innovation in retail sector has been aconst

5、ant and the nature of the industry remains unchanged.Traditional retail models can no longer keep up with consumers needs,especially with the Gen Z coming of age.This generation of consumers welcomes a more rapid retail transformation,which is driving consumer technology industries towards digital t

6、ransformation in the era of intelligence,big data and cloud services.Accurate understanding of consumer needs and optimizing experiences are the expectations of todays consumers.A GfK study revealed that cost saving is the most important reason why consumers prefer to shop online,followed by conveni