1、Discover the latest trends of the quarter across mobile apps and digital advertisingQ2 2025Digital Market IndexNote:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2 Sensor Tower Inc

2、.-All Rights Reserved-All Rights ReservedMobile App Market Mobile Market Overview Top Markets Top Categories Top Apps Top Mobile GamesDigital Advertising Market Digital Advertising Overview Retail Media Advertising Snapshot41015 20 232634Table of Contents3-All Rights ReservedQ2 2025:Mobile Market Ov

3、erview4About this Data:Mobile App Methodology Sensor Tower Inc.-All Rights Reserved Sensor Tower Inc.-All Rights Reserved-All Rights ReservedView Detailed Report Methodology Here.Sensor Towers Insights team compiled the download and IAP revenue estimates provided in this report using the Sensor Towe

4、r Mobile App Insights platform.Downloads of the same app by the same user to multiple devices,updates,or re-installs of the same app by the same user are not counted towards the total.Figures cited in this report reflect iOS App Store and Google Play download and revenue estimates for January 1,2014

5、 throughDecember 31,2024.Android app download and revenue estimates represent downloads and revenue from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Android stores.Download estimates presented are on a per-user basis,meaning that only one download per

6、Apple or Google account is counted towardsthe total.In-app purchase(IAP)revenue estimates are gross inclusive of any percent taken by the app stores.Revenue includes paid downloads,in-app purchases,and subscriptions from the iOS App Store and Google Play.This does not include any revenue from advert