Socialinsider ：2025年TikTok基准报告：内容表现数据、互动指标及受众增长洞察（英文版）（25页）.pdf

1、2025 TIKTOKBENCHMARKSContent performance data,engagementmetrics,audience growth insights.TikTok Engagement Rate by Views1k-5k5k-10k10k-50k50k-100k100k-1M0%1%2%3%4%5%4.20%3.85%3.80%3.75%3.95%TikTok has an engagement rate of 3.85%,with a YoY increase of 14%.The smallest TikTok accounts(those below 5K

2、followers)score the highest engagementrate by views,which is 4.20%on average.The largest TikTok accounts(those with more than 100K followers)get the highest numberof likes,comments,shares,and views.Smaller brands tend to use TikTok carousels more often than larger accounts,with 3%oftheir posted cont

3、ent being carousels compared to just 1%for the largest accounts.The biggest brands are the most active on TikTok,posting an average of 15 posts permonth,compared to the smallest accounts,which post an average of six posts per month.While the largest accounts see an average YoY follower increase of 3

4、3%,the smallestTikTok accounts achieve an impressive 269%growth in followers YoY.EXECUTIVE SUMMARYGet in-depth data andcompetitor benchmarksfor your Industry!Analyze your social mediaperformance and see where youstand against your top competitors.Request a demoTIKTOK ENGAGEMENT BENCHMARKS3.85%Regist

5、ering very low fluctuations inengagement,TikTok has entered amaturity phase.TIKTOKS ENGAGEMENTRATE STANDS AT TikTok Engagement Rate by ViewsJan 24Feb 24Mar 24Apr 24May 24Jun 24Jul 24Aug 24Sep 24Oct 24Nov 24Dec 240%1%2%3%4%5%Source:Socialinsider dataData range:Jan 2024-Dec 2024TIKTOK ENGAGEMENT BENCH

6、MARKS4.20%Smaller accounts get the highestengagement rate on TikTok.TIKTOK ENGAGEMENTRATE FOR SMALLERACCOUNTSTikTok Engagement Rate by Views1k?5k5k?10k10k?50k50k?100k100k?1M0%1%2%3%4%5%4.20%3.85%3.80%3.75%3.95%Source:Socialinsider dataData range:Jan 2024-Dec 2024Dont chase viralitychase value:The ag