1、2024 Floral Trends ReportUSAAmericans&Purchasing Behavior2International Fresh Produce Association PROPRIETARY AND CONFIDENTIALThe International Fresh Produce Association(IFPA)is the The International Fresh Produce Association(IFPA)is the leading global trade association representing companies in lea

2、ding global trade association representing companies in the fresh produce and floral supply chainsthe fresh produce and floral supply chains.3International Fresh Produce Association PROPRIETARY AND CONFIDENTIALResearch Purposes Research Purposes&Objectives&ObjectivesThe IFPA performs a Global Intell

3、igence Consumer Tracking Study on an annual The IFPA performs a Global Intelligence Consumer Tracking Study on an annual basis to understand and trend consumer behavior and motivations when basis to understand and trend consumer behavior and motivations when purchasing floral products.purchasing flo

4、ral products.Research is conducted in seven(7)unique geographic areas:United States Australia Brazil China Germany UK South Korea This report summarizes the findings in United States with 754 consumers.Margin of Error:Overall,the sample size has a margin of error of+/-1.4%at a 95%level of confidence

5、;or+/-3.6%for the USA.4International Fresh Produce Association PROPRIETARY AND CONFIDENTIALMethodology and Methodology and Sample CompositionSample CompositionThe study was conducted using an online survey,with all fieldwork conducted on The study was conducted using an online survey,with all fieldw

6、ork conducted on the Russell Research survey website.A total of 754 U.S.based interviews were the Russell Research survey website.A total of 754 U.S.based interviews were conducted for the study from December 3 conducted for the study from December 3-18,2024.Participants were sourced 18,2024.Partici