能者物流（Ninja Van）：2024从货架到消费者：无缝物流的实践艺术研究报告（英文版）（41页）.pdf

1、The art of seamless logistics.From shelves to shoppers:The dynamic retail landscapeRetail experience and logistics are interlinkedOptimising retail experience through logistics partnershipsCase studiesYour essential logistics partner checklist03.06.13.17.34.41.Looking ahead:Driving retail success th

2、rough logisticsThe dynamic retail landscapeWe are living in a world with endless shopping choices.A blend of online and offline spaces where physical stores coexist alongside their virtual counterparts.While e-commerce in Southeast Asia(SEA)grows significantly,we have also seen a shift the return of

3、 offline shopping driven by shoppers need to connect with brands and products in person.Brands are reimagining their physical stores to create immersive spaces that shoppers will visit.Many are tapping into new technologies virtual apparel try-ons,anyone?or experimenting with the store layout and fo

4、rmat to deliver fresh retail experiences in hope of influencing purchase decisions.Retail experience and logistics are interlinkedMany eager shoppers come across your exciting campaign for the perfect pair of shoes.Stoked to try them on,they visit your store just to be met with regretful sales assoc

5、iates saying:“Im so sorry,but the shoes are out of stock.”They leave your store dejected,but only for a while.The next moment,they buy from your competitor.Picture this scenario:UnderstockingThe importance of having available stocks in storesA study by Harvard Business Review with over 71,000 consum

6、ers in 29 countries showed that retailers can lose nearly half of the intended purchases when customers encounter out-of-stock situations.A 2020 APAC Shopper Study echoed the same sentiments out-of-stocks are the#1 reason shoppers leave a store.26%9%15%31%19%Do not purchase itemDelay purchaseSubstit