尼尔森IQ：2025亚太地区酒精饮料消费者正念消费趋势研究报告（英文版）（14页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Mindful ConsumptionIn the mind of the BevAl consumerAPAC20251 2025 Nielsen Consumer LLC.All Rights Reserved.2Consum

2、ers across the globe are choosing to drink less alcohol than they were 12 months agoSource:NIQ Consumer Outlook 2024Drinking more alcohol than last year Drinking less alcohol than last year15%|26%East Asia18%|33%South East Asia28%|19%South Asia10%|36%Oceania 2025 Nielsen Consumer LLC.All Rights Rese

3、rved.“3APAC Consumers are no longer drinking out of habittheyre drinking with purpose.This shift toward mindful consumption is not a passing trend;its a cultural reset thats redefining how,when,and why people drink.Brands that understand this shift will be the ones that stay relevant.James PhillipsH

4、ead of BevAl APAC 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Source:CGA REACH 202430%Drinking less alcohol15%Drinking more alcohol43%No changeAlcohol consumption vs 1YA APAC consumers are reducing their al

5、cohol consumption,creating challenges for suppliers who are competing in a declining spaceAre you doing enough to adapt to changing consumer preferences?2025 Nielsen Consumer LLC.All Rights Reserved.5Why are consumers drinking less than they were a year ago?“I am trying to be healthier”“I am conscio

6、usly trying to cut down my alcohol consumption”“I am going out less”“I am trying to save money”“I do not like feeling hungover”“My lifestyle has changed”“I prefer drinking no/low alcohol”“I cant afford to buy as many drinks”“I prefer drinking soft drinks”Source:REACH 2024,APAC 2025 Nielsen Consumer