Pro Carton：2025年欧洲消费者包装认知研究报告：可持续包装对购买决策的影响（英文版）（11页）.pdf

1、The fifth annualEuropean Consumer Packaging Perceptions Study 2025The importance of packaging sustainability on consumer purchasing decisions2Pro Carton /Creating A Sustainable Future Through Circular PackagingContentsCreating a sustainable future through circular packagingPublished in March 2025 by

2、 Pro Carton,for more information,Pro Carton is the association of European cartonboard and carton manufacturers.For further information,please visit The study,conducted independently for Pro Carton by Perspectus Global,surveyed 5,072 adults across five countries Germany,France,Italy,Spain and the Un

3、ited Kingdom.The research was designed to gauge European consumers views on different packaging and environmental issues.Due to roundings,some of the charts do not add exactly to 100.ForewordsUnpacking the reportThe cost of living and climate change are the main pain pointsThe biggest concernsSustai

4、nability in focusPackaging in the spotlightThe cost of living,warfare and the economy have all increased in importance this yearConsumers continue to look for sustainable products despite inflationary impactsSpain and Italy lead the way with their eco-conscious livingEuropean consumers believe that

5、recycling and planting more trees are the best ways to counter climate changeAcross Europe,cartonboard continues to be overwhelmingly preferential to plastic packaging,but the younger generation are more open to plastic packagingEasy to recycle means the most important packaging feature,with reseala

6、ble and made from renewable materials also important to consumersEuropeans believe that manufacturers should bear the greatest responsibility for reducing packaging waste0203040608Switching brands51%of consumers have environmental impact of purchasing decisions in mind when theyre at the point of sa