Meta：2022中国教育行业出海白皮书（76页）.pdf

1、2Facebook20K-12K-121/22/23研究主题研究方法N/A450112000-2030E2.793.504.195.206.528.1210.022030E2025E200020052010201520204.34%203017.7%53.9%24.5%6.0%7.8%K-12GDP4.5%20177.7%2020K-124.39%: 1. Holon IQ, “Education in 2030”. 7: 1. Euromonitor, 06/2021. .20162022E2017201820192025E2023E2021E2024E202020151,1061,3161

2、,4451,8381,5391,0621,1811,2661,2971,6401,7364.08%7.22%1CAGRCAGR+5.43%+3.86%+2.04%+3.33%+4.38%+7.90%+7.90%4.08%7.22%81990 1990 202020202020 2020 2050E2050E/ +640M / +7%+970M / +8%+1,500M / +10%+1,200M / +7%+130M / -5%-180M / -4%-70M / -5%-250M / -5%+190M / -8%-138M / -6%1, 1990-2050E01234567891020201

3、990201020002050E2030E2040E15: 1. HolonIQ, “Global Education Technology in 10 Charts”. .9400400未来五年，上市教育企业的数量预计将增加一倍以上102015年数量402020年数量1002025年预计数量2018201620152017201920201, 2015-202010: 1. HolonIQ, “Global Education Technology in 10 Charts”. .102, 2019-2025E1/21/2Netflix-1Kirill Pyshkin86%科技2, 2019

4、%54%46%B2B*D2C*9%49%42%18322726829532736540420192025E20202021E2024E2022E2023E+14.1%Note: D2C means Direct to Consumers (Learners/Parents), B2B means Business to Business (School/University/Enterprise): 1. Credit Suisse, “Education technology. Coronavirus and beyond”. .2. HolonIQ, “Sizing the Global

5、EdTech Market. Model vs Model”. .112/22/22 2ARARVRVRAIAI2 2AI1.812.620182025E沉浸式学习0.86.120182025E自适应学习4.03.54.55.05.52021E2025E201920202022E2023E2024E+0.8: 1. HolonIQ, “Sizing the Global EdTech Market. Model vs Model”. .2. ISTE, “The Hottest Topics in EdTech in 2021”, .12020 05050(Pre-K)/K-12“K12”ST

6、EAMSTEAM/14161719849299101112891126283165520202021E2022ESTEAMK-1214916217820202020- -2022E2022E15教育出海企业广告支出总额，20202020- -2022E2022E百万美元11.813.816.419.423.027.350.162.473.887.3103.2122.133.743.352.964.678.996.411.45.63.52021E2.42.24.85.84.72024E20202.78.26.46.92022E189.97.3226.820