1、How is AI changing SEARCH?What it means for customers,marketers and brands.By Charlie KayHead of SEO and DEI LeadWE ACCELERATE DATA AND AI ADOPTIONTO POSITIVELY IMPACTPEOPLE AND ORGANIZATIONS.Artefact is a global leader in consulting services,specialized in data transformation and data&digital marke

2、ting,from strategy to the deployment of AI solutions.We are offering a unique combination of innovation(Art)and data science(Fact).25COUNTRIES1700EMPLOYEES+1000CLIENTSSTRATEGY&TRANSFORMATION|AI ACCELERATION|DATA FOUNDATIONS&BIIT&DATA PLATFORMS|MARKETING DATA&DIGITAL01TABLE OF CONTENTSIntroduction-Wh

3、at Is Happening To Search?!Early Foundations(19982015):The Matching And Ranking Era 34Its all clickable so navigate to wherever you please!A Timeline Of Search Innovation-AI And Beyond02The Neural Leap(20172019):The One Where Search Gets A Brain How Large Language Models Work And Their Impact On Sea

4、rch0313Platform Diversification(2010Now):Search Spreads Beyond Search Engines The Generative Shift(20222023):Search Starts To Talk Back The AI-First SERP(20242025):Search Becomes A Workspace From Ranking to Reasoning In Google:How AI Overviews And AIMode Actually Work 0416AI Overviews:Composed Answe

5、rs At Scale AI Mode:A New System Of ReasoningAI Mode vs.AI Overviews:A Side-by-Side Comparison Who Is Using AI Search(And Who Isnt):Why Adoption Matters04a20AI search Traffic Analysis:seoClarity Research Study Search Usage In 2025:The Datos x SparkToro ReportWhen People Are Using AI Assistants,Which

6、 Are Being Used Most?Who Is Actually Using ChatGPT?What Do All These Stats Mean?The Retrieval Layer Why Rankings Still Shape AI AnswersseoClarity Original Research InsightWhat Does AI In Search Mean For Marketers And Brands 05325.1 Deep Audience Research&Discovery Its All In The Data5.2 AI Visibilit