1、Addressing Health,Marketing and Inequalities INCRISISCOMMERCIAL BABY FOODSDESIGNwhitecreativecompany.co.uk COMMERCIAL BABY FOODS IN CRISIS:Addressing Health,Marketing and InequalitiesSUMMARY REPORTWITH THANKSThis report was kindly sponsored by The Which?Fund,funded by the Consumers Association.It re
2、presents the research and views solely of the authors and the University of Leeds and does not represent the views or experiences of Which?or the Consumers Association.Sustain kindly contributed towards supporting our UK-wide parent poll.AND OUR REVIEWERSObesity Health Alliance and The Food Foundati
3、onSuggested citation:Commercial Baby Foods In Crisis:Addressing Health,Marketing and Inequalities.SUMMARY REPORT.Dr Diane Threapleton,Ali Morpeth&Professor Janet Cade.April 2025.University of Leeds.2023.Provided by Impact on Urban Health licensed via a CC BY-NC-ND 4.0 licenseForeword 4Policy Context
4、 5Current State of Play 6What does good look like?7PART 1:This briefing and our methodology 8 Using the baby food NPPM 8 Our Approach 9PART 2:Findings-A Marketplace Analysis 10 Headline results 10 Spotlight on Affordability 13 Product spotlight analysis 14 Spotlight on Marketing Practices 20 Spotlig
5、ht on Pouches 21PART 3:The Parent Voice 22PART 4:Recommendations 24 For Policymakers 24 For Retailers 25 For Manufacturers and Brands 26Conclusion 27References 28CONTENTSCOMMERCIAL BABY FOODS IN CRISIS|3 FOREWORDBy Dr Diane Threapleton,Ali Morpeth&Professor Janet CadeThe commercial baby food sector
6、shapes early childhood nutrition in the UK and around the world.Despite their trusted image,we found a raft of concerns relating to the nutrition and marketing of commercial foods aimed at young children under three years(referred to as baby foods in this report)1.Our work has shown that over half o