Savanta ：2024 AI对金融服务业的影响：消费者认知与行为分析报告（英文版）（12页）.pdf

1、Understanding consumer perceptions and behaviour with AI in the Financial Service SectorFinancial Services EditionBrought to you by:2Intro-ductionSince ChatGPT burst onto the scene in November 2022,Generative AI has been a hot topic of conversation among customers,within companies and at a regulator

2、y level it is the shiny new toy,despite being part of our lives for much longer than many people realise.For consumers,it is the first time Generative AI has been readily accessible and is now particularly among young people and those in the US,who are at the forefront of adoption seen as a helpful

3、tool that could be integrated into their daily lives.With the rapid pace of development,many organisations are now racing to understand how it could benefit them and with the complexity,unique terminology and high regulation levels of the financial services sector,businesses at the front of the pack

4、 have been met with unique challenges.While the potential for greater efficiency and productivity has not been overlooked,these challenges will likely have unique solutions.CFOs and CTOs in financial services organisations need to understand the potential applications for Generative AI within their

5、businesses,balancing the potential against the risk and creating a roadmap for adoption.Some Generative AI solutions can help to streamline and augment existing processes,increasing efficiency and releasing more head-space for innovation,but others will be more transformative.Where AI can be used to

6、 support the customer experience,it is critical that financial services put consumers needs at the heart of the planning processes,and ensure they understand how consumers use or would like to use Generative AI,as well as their attitudes and concerns towards it in the financial services sector given