1、Deloitte Thailands 5th year annual digital transformation reportThailand Digital Transformation Survey 2025A stabilization in digital implementation and an embrace of Generative AI for competitive edgeDigital Transformation Survey 2024 2025 Deloitte Touche Tohmatsu Jaiyos Co.,Ltd.2Thailand Digital T

2、ransformation Survey 2025 2025 Deloitte Touche Tohmatsu Jaiyos Co.,Ltd.2This report is structured into two main sections,covering a total of eight key topics.Dive into Eight Groundbreaking TopicsSection 1:Embracing the Transition to Digital TransformationSection 2:The State of Generative AI in the E

3、nterpriseExploring the age of digital disruptionPushing the boundaries of transformationDriving success in digital transformationNavigating roadblocks in digital transformationEmergence of Generative AI at a glanceMoving from potential to performance Unpacking expectations and barriers Evolving the

4、workforceDigital Transformation Survey 2024 2025 Deloitte Touche Tohmatsu Jaiyos Co.,Ltd.3Thailand Digital Transformation Survey 2025 2025 Deloitte Touche Tohmatsu Jaiyos Co.,Ltd.33Executive summaryDeloitte Thailands Digital Transformation Survey has been annual conducted since 2020,with the objecti

5、ve to examine the attitudes of digital transformation among companies,with this year that generative AI(GenAI)topic is added as it is sun rising on the current time.The survey methodology includes both quantitative survey and additional in-depth interviews with C-suite survey respondents,beyond the

6、questionnaire.It was found that digital implementation in 2024 was almost identical to 2023 and closely resembled that of 2022,differing from 2021 when most companies rushed to implement digital initiatives during the early COVID-19 period.Moreover,companies have increasingly cited successful improv