1、 Tourist Satisfaction Research Group,China Tourism Academy Jun 26,2025Tourists Define the Tourism IndustryIn 2024,the research team gathered 40,000 market responses across 27 major outbound destinations,and 100,000 tourist evaluations spanning 102 countries and regions through various methods like a

2、irport intercepts,online surveys,and SMS data.This formed the2024 Report on Chinese Outbound Tourist Satisfaction.In 2009,based on the Expectation-Satisfaction theory and National Social Science Fund research,the China Tourism Academy(CTA)developed the Tourist Satisfaction Evaluation System covering

3、 triple-index metrics:on-site surveys,online reviews,and complaint monitoring.16 Years of Development:Tourist satisfaction has evolved from an academic research to a core element of national tourism governance.Core Insight:Tourist satisfaction answers why tourism develops and where tourism cities sh

4、ould head.16 YearsResearch&InsightsContinuous MonitoringSurvey Samples60Domestic Cities27Overseas Destinations3 Major MarketsData Tracking64 Quaters1 Million+TouristSatisfactionThe world is big and I want to see it.Outbound Travel Market:Stable Recovery0500100015002000250030003500400045002015Q12015Q

5、22015Q32015Q42016Q12016Q22016Q32016Q42017Q12017Q22017Q32017Q42018Q12018Q22018Q32018Q42019Q12019Q22019Q32019Q42020Q12020Q22020Q32020Q42023Q12023Q22023Q32023Q42024Q12024Q22024Q32024Q4人数(万人次)Outbound Tourist Volume(2015-2024)123 MillionTotal Outbound Trips Volume(2024)41.0%Year-on-Year Growth(2024 vs 2

6、023)79.2%Recovery（2024 vs 2019）Volume(10,000 People)Steady Recovery:In the recent 2 years,Chinas outbound tourism is rebounding quickly as the economic societal development reaches a new stage of normalization,reawakening Chinese curiosity about the world.New Destinations&Reasons:Travelers explore l