1、Sponsored by:Alation|Better TogetherEnterprise Catalog with Databricks&Alation at American AirlinesAnu MaradapuAmerican AirlinesJune 2025January 1,20203DataDataGovernance VisionGovernance VisionEmbedthe core data disciplines of Data GovernanceData Governance in processes,with a mindset to fostera da
2、ta-fueled culture that allowsus to maximize the value of our dataBest Airline Redemption AbilityBest Airline Redemption AbilityBest Airline Customer ServiceBest Airline Customer ServiceBest Loyalty Credit Card Best Loyalty Credit Card 2025 Freddie Awards130,000+130,000+Employees Globally4TheTheData
3、GapData GapTechnicalTechnical Expertise Requires Business Context Expertise Requires Business Context But Often Misses the MarkBut Often Misses the Mark/Multiple sourcesof dataTechnical data sets and field namesUnclear data definitionsDataDataTeamsTeamsBusinessBusinessTeamsTeamsDatais difficult to f
4、indMultiple definitionsof the same metricInconsistenciesin reporting5Increase Data Availability Increase Data Availability Ensure trusted,ready-to-usedata is available when and where its neededDrive Data TrustEnable those closest to the data to define its context and data quality :L b D /b!a 9t bwt
5、Dbht D!D95h/t5h/b.wY b.wC C!/C C t!L 5t t b!LoyaltyLoyaltyMembershipMembershipTravelTravelDocumentsDocumentsIdentityIdentity6AchievingAchievingData Availability,Trust and ReuseData Availability,Trust and ReuseHowAlation+Databricks Helps American Airlines Deliver on Data Governance and Data Literacy/
6、5 9 5 h 9 5 D 5 Fully cataloging all passenger critical data elements(CDEs)with business context and technical metadata across multiple platforms and millions of recordsClearly defining and enabling business stewards to drive governance with business-driven context Establishing a unified,governed da