益普索（Ipsos）：2025人工智能时代的消费者角色研究报告：前景与局限（英文版）（11页）.pdf

1、IPSOS VIEWS PERSONAS IN THEAGE OF AIPromises and limitationsSteven Naert Jon PulestonSylvie MayouYves BardonIPSOS VIEWS At Ipsos,we champion the unique blend of Human Intelligence(HI)and Artificial Intelligence(AI)to propel innovation and deliver impactful,human-centric insights forour clients.Our H

2、uman Intelligence stems from our expertise in prompt engineering,data science,and our unique,high quality datasets which embeds creativity,curiosity,ethics,and rigor into our AI solutions,powered by our Ipsos Facto Gen AI platform.Our clients benefit from insights that are safer,faster and grounded

3、in the humancontext.#IpsosHiAi IntroductionA persona represents a consumer group through a psycological and behavioral profile,making it more relatable and actionable.While the rise of generative AI seems to offer a quick and accessible way to generate personas from simple prompts,the current excite

4、ment around AI raises fundamental questions:What defines a“good”persona?What are the limitations of AI-generated personas?How can we ensure that they accurately reflect the reality of the market and customers?Answering these questions now leads us to re-examine the role and construction of personas

5、at a deeper level.This requires us to take a step back,think about the fundamental purpose of a persona and how they are used in different research processes,and then think about our approach from there.It is about finding a balance between the promise of AI and the demands of a rigorous strategicap

6、proach.By exploring these issues,we will be able to make the most of AI technologies to build truly actionable personas.In this paper,we explore the evolution of personas,how AI is changing the way personas are created and used,and the benefits and limitations of AI-powered persona bots.3Personas in