LivePerson：2025零售业重塑：数字时代构建以关系为核心的零售体验报告（英文版）（40页）.pdf

1、IRetail reimagined:Building relationship-centered experiences in the digital ageHow AI-powered solutions are creating connected experiences across the retail ecosystemIIExecutive summaryThe retail industry in 2025 faces transformative challenges and opportunities.While the sector has largely returne

2、d from pandemic disruptions,permanent changes have emerged:the 2024 holiday season marked the first time online transactions exceeded in-store purchases,yet physical retail remains dominant with over 80%of transactions still taking place in physical stores and Gen-Z surprisingly preferring in-store

3、experiences more than their Millennial predecessors.Retailers today face three core challenges requiring innovative approaches:1.Shifting consumer and associate demographics toward digital-first customers and employees2.Growing expectation that experiences will be personalized,which can also increas

4、e basket size by up to 40%while building stronger customer loyalty3.Persistent staffing shortages requiring new digital approaches to associate engagement and retention that drive brand loyalty among staff in the same way we do with consumersThis white paper examines how retailers can address these

5、challenges by transforming experiences across three essential dimensions:customer interactions,associate engagement,and business partner collaboration.By focusing on these three interconnected areas,retailers can create connected experiences that drive revenue growth,operational efficiency,and compe

6、titive advantage.We explore high-impact use cases across retail segments,from luxury to grocery,and provide a practical implementation framework for retailers ready to lead the experience revolution.Success requires thoughtful integration of technology with existing people and processes,building on