1、CONTENTSCONTACTS:LEONARD F.MURPHY Chief Advisor for Insights and Development(770)985-4904 lmurphygreenbook.orgLUKAS POSPICHAL Managing Director(212)849-2753 lpospichalgreenbook.orgGREENBOOKNew York AMA Communication Services Inc.234 5th AvenueNew York,NY 100015Foreword6Executive Highlights8Design,Me

2、thodology,and Sample 20Industry Structure(Buyer)34Industry Structure(Supplier)58Evolving Insights Audience74Unmet Needs92Meeting Project Objectives122AI In Everyday Life154Caution:AI at Work166AI at Work196GRIT Top Most Innovative Suppliers and Brands214Employment Trends234Business Outlook 268Append

3、ix:Sample Composition277Acknowledgments1EXPERT COMMENTARIES19B2B Market Research in the Age of AI:How NewtonX is Changing the Industry Sascha Eder,NewtonX57The Rise of Full-Service Research Suppliers Matilda Sarah,Displayr73The Rapidly Expanding Universe of Insights Rick Kelly,Fuel Cycle91Trackers:B

4、uilding Block to Develop Comprehensive,Successful Business Strategy Mary Emerson Baker,Suzy121Meeting Project Objectives:Focusing on Client Delight Bobby Stevenson,Nailbiter149Embracing AI in Everyday Life:A Path Forward Laura Pulito,Recollective Inc.153From Convenience to Insight:The Transformative

5、 Role of AI in Research and Daily Life Ali Henriques,Qualtrics Edge165Advancing Market Research through AI:Addressing Key Challenges in the Research Industry Ian Brocklehurst,Dynata195Staying Ahead of the Curve:How AI is Transforming Insights Thibault Cousot,Behaviorally213Redefining Insights for a

6、Dynamic Future through Innovation and Collaboration Ruchika Gupta,Borderless Access267Navigating the Crossroads of Change Gen2,Oaklins DeSilva+Phillips3Welcome to the 33rd edition of the Greenbook Research Industry Trends Report,using data collected in July and August of 2024.This edition is the ann