1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,April 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature c

2、heck of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses in

3、terested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this April 2025 issue,we surveyed 750 consumers(aged 19+)between 11th 22ndApril.These consumers were situated across all the Kore

4、a regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.There has been an increase in drink-led visits and spend in the On Premise has risenSpirits and high ABV%options have seen an increase

5、since MarchShift in drink-led vs food-led visitationsThe On Premise has seen an increase in drink-led outings and a decrease in food-led visitation.Despite this shift,77%of consumers still plan on dining out in the coming month,suggesting sustained interest in eating out.Additionally,early evening v

6、isits are becoming more popular,while late evening outings have seen a slight decline,pointing to a preference for earlier socialising hours.How are you adapting to the rise in drink-led and early evening visits?Increase in expenditure Although food-led visitation has declined,overall consumer spend